[content_title]Young Media & Channel Expert award Rules and Regulations[/content_title]
September 2017
Description and eligibility criteria
Partner company of the YMCE aims to promote with this award the advertising expertise to the younger generations.
The range of possibilities that media planners have at their disposal to work out strategies is becoming increasingly broader and more complex and requires foresight and creativity. This award honors a team of two junior media planners and channel experts on the basis of a briefing given by an advertiser to write a detailed strategy by the team and present it to a jury of specialists.
Designation Procedure
Step 1: selection of media strategists
Media and communication agencies have the right to send one or two duo’s of junior media planners or data experts to register in the competition. Currently there are two types of competion: the YMCE Strategy and the YMCE Data Driven. Each has its own requirements and characteristics. Follow the link for more detail.
Prerequisite :
The young planners and/or data experts register for a predetermined date based on local planning by means of a form with a CV of the participants. Are considered JUNIOR MEDIA PLANNER : the people who work on a contract or freelance basis for a media or advertising agency as planner and a maximum of 3 years experience in that function.
A committee , composed by members of the local partner, will decide on the admissibility of applications .
Step 2 : competition and judging in 1 day
All candidates are divided into teams ( two persons from different companies )
The teams will receive at 9 am simultaneously a realistic briefing by a member of the local partner and an advertiser.
Candidates may ask questions about the briefing to the jury until 10 am, all questions and answers will be made known to all participating teams.
The briefing will request a mediastrategy with a mix of traditional media and interactive media (for the YMCE Strategy edition) or a digital and data strategy based on the briefing and dataset received from the advertiser of that particular year.
For the YMCE Strategy, radio must be one of the selected traditional mediatypes being a medium with high activation powers.
At 4 pm all teams must submit their dossier and hand it over to the jury on a USB stick. Then a lot-drawing determines the order in which the teams have to present to the jury for 12 minutes , with both team members being heard . Their strategy will be presented orally to a jury of specialists, which consists of senior planners and experienced marketers and the advertiser that gave the briefing.
The judges award points in an anonymous evaluation table after each presentation and deliberate after the last presentation. At that point, results may still change.