About the award

Based on a vision

With the YMCE award, we wish to support and give extra value for young media planning talent. The media landscape of today offers a wide range of media channels that can be used by media strategists. Expertise, vision and creativity more than ever are needed to construct well thought and efficient media plans.

In order to show & to promote the power of the new channels combined with classic & interactive media, we are organising an international competition among these young media planning professionals. We challenge young media planners to be as inventive and innovative as possible building a multi media strategy  based on a real briefing from an advertiser.

For all partner media, this is a real opportunity to reinforce the image of their medium and to communicate about the strengths of their proposition as a real and integrated part of media plans and strategies. For advertisers and marketers, the YMCE contest offers the opportunity to meet the media planners of the future.

Every year, we find a new advertiser to give a briefing (often at their premises) at these planners and joins the jury to evaluate the work.

Strategy Edition : the start

Already during four consecutive years, young media strategists have been battling during this one day competition to win the award of best Young Media & Channel Expert.

This award is possible thanks to the valuable input and collaboration of VAR and IP Belgium.

Data Driven Edition: the story continues

2017 was the first year a new version of the YMCE saw the light: the YMCE data driven award. Even though traditional media stay important in today’s media strategies, data strategies are becoming an elementary part of touchpoint strategies developed for advertisers. It is only natural that a separate award would be created to also offer the opportunity to digital experts and data scientist to show their expertise.

This new award has been created with the input and collaboration of Welcome Media and Bisnode.

2015 – Strategy Edition @ AB Inbev – Launch Cubanista
2016 – Strategy Edition @ Bisnode with Unilever – Launch Hellmann’s
2017 – Strategy Edition @ Bisnode for BNP Paribas Fortis
2017 – Data Driven Edition @ Bisnode for BNP Paribas Fortis
2018 – Strategy Edition @ RTL House for Volkswagen
2018 – Data Driven Edition @ Bisnode for Volkswagen
2019 – Strategy Edition @ RTL House for Ikea
2019 – Data Driven Edition @ Roularta Media Group for Mc Donald’s
2020 – Strategy Edition @ RTL House for Pepsico
2020 – Data Driven Edition @ RTL House for Telenet
2021 – Strategy Edition @ RTL House for Proximus
YMCE 2022 Strategy
2022 – Strategy Edition @ RTL House for Nissan Belux
2022 – Data Driven Edition @ Ads & Data for TUI Belgium
2023 – Strategy Edition @ RMB for Carrefour Belgium